Traditional TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and str